Profitable Google Ads for lawyers — engineered for signed cases.
Full Google Ads, Local Services Ads, and PPC management for attorneys — built around signed cases and cost per fee earned, not just clicks. Aggressive negative keywords, real intake tracking, and honest reporting.
Sound familiar?
The problems with getting Google ads & PPC management for attorneys done
Most teams hit the same walls. Here's what gets in the way — and how Assist removes it.
✕You're spending $10K–$50K/month on Google Ads with no clue what a signed case actually costs you.
With Assist: We track every dollar from ad click through call, qualification, and signed retainer — reported plainly every month.
✕Half your ad spend is going to job seekers, DIY searchers, and clicks from the wrong jurisdiction.
With Assist: We build aggressive, constantly-updated negative keyword lists and geo-fencing so your budget only chases real cases.
✕Your ads point to your homepage — or a landing page nobody has touched in a year.
With Assist: Every campaign gets a dedicated, conversion-optimized landing page built and iterated on by our team — included in the plan.
✕LSA leads are hit or miss and you have no time to dispute the junk ones.
With Assist: We manage LSA setup, verification, and lead disputes weekly so your effective cost per lead keeps dropping.
Legal PPC is brutal — done right, it's the fastest channel
Legal keywords are some of the most expensive on Google — $100–$500+ per click in many practice areas. That's exactly why bad management wastes tens of thousands a month, and why sharp management can 5x an attorney's caseload. We treat every dollar like it's ours.
Exactly what you get
A complete program — strategy through execution and reporting.
Local Services Ads (LSA)
Setup, verification, lead disputes, and daily optimization to dominate the top of Google.
Google Search campaigns
Tight, high-intent keyword targeting by practice area and geography — no wasted spend.
Aggressive negative keywords
Constantly updated negative lists so you never pay for 'free lawyer,' 'lawyer salary,' or wrong-jurisdiction clicks.
Performance Max & retargeting
PMax and display retargeting for firms where it actually makes sense — not blindly.
Landing pages included
Practice-area landing pages built and optimized for every campaign — included in your plan.
Call tracking + recording
CallRail or equivalent — every call scored, tagged, and fed back into your ad optimization.
Intake feedback loop
Signed-case data pulled back into Google Ads so bids optimize toward retainers, not form fills.
Cost-per-case reporting
Clear reports on cost per qualified lead, cost per signed case, and ROI by campaign.
Why teams choose Assist
Everything handled in-house by one dedicated team — without the cost, risk, or headaches of hiring.
One dedicated team
Google ads & PPC management for attorneys delivered entirely in-house by Assist — no hiring, no managing, no risk.
One predictable flat rate
No per-project fees, no surprise invoices, no scope creep — you always know exactly what you'll pay.
Fast, reliable turnarounds
Make a request and it moves — handled by a team that already knows your brand.
Everything under one roof
Google ads & PPC management for attorneys plus every other service you might need, delivered by one team through a single point of contact.
What you save with Assist
The real cost of Google ads & PPC management for attorneys isn't just money — it's time and focus. Here's what the All-Access Plan gives back.
cost per signed case vs. self-managed or generic PPC agencies
no separate $5K–$15K landing page invoices — built into the All-Access plan
for full PPC management, LSA, Performance Max, landing pages, and call tracking
How it works
One request, and the rest is handled — for this and everything else.
- 01
Tell us what you need
Send a request in plain English — no briefs, scoping calls, or statements of work required.
- 02
We plan it out
Your Assist team maps out a clear plan and timeline and gets straight to work — all handled for you.
- 03
We handle it
Our in-house team produces the work and keeps you in the loop, with revisions included.
- 04
Request the next thing
One done, start the next — across this service and everything else the plan covers.
Google ads & PPC management for attorneys are built into the All-Access Plan
Instead of paying separately for Google ads & PPC management for attorneys, the All-Access Plan gives you this and every other service Assist offers for one flat monthly rate. Use it as much or as little as you need — everything is simply there the moment it comes up, and you never pay for services you don't use. It's the simplest, most cost-effective way to get Google ads & PPC management for attorneys handled by one dedicated team, with a single point of contact and nothing to manage.
- Google ads & PPC management for attorneys whenever you need it — no per-project fees
- Plus web, social, creative, marketing, strategy & more
- Unlimited requests, with revisions included
- One flat rate — cancel, pause, or scale anytime
Choose how you'd like to pay — prepay and save
All-Access Plan
Everything Assist offers, available whenever you need it.
Billed $995 monthly. Prepay above to lock in a lower rate.
- Access to everything Assist offers — use what you need
- Unlimited requests
- Social media, websites & creative — on demand
- Marketing, strategy & consulting whenever it comes up
- One flat rate — never pay for what you don't use
- Cancel anytime
Custom
Dedicated capacity, shaped around you.
Have heavy or time-sensitive workloads? We'll dedicate additional resources to your account.
- Dedicated capacity for higher throughput
- Faster turnaround at scale
- Dedicated account management
- Tailored scope built around your goals
- Priority support
Frequently asked questions
Are Google ads & PPC management for attorneys included in the All-Access Plan?+
Yes. Google ads & PPC management for attorneys are fully covered by the All-Access Plan — along with every other service Assist offers — for one flat monthly rate. You only ever use what you need, so you're never paying for services you don't touch.
How quickly can we get started with Google ads & PPC management for attorneys?+
Most engagements kick off within a few business days. Once we understand your goals, we'll share a clear plan and timeline before any work begins.
How do revisions and feedback work?+
Revisions are included. Just share your feedback with Assist and we'll turn it around quickly — no back-and-forth and no extra invoices.
Is there a long-term contract?+
No long-term contracts. The plan is month-to-month by default, so you can scale up, scale down, or pause as your needs change. Prepay terms simply lock in a lower rate.
Who will I be working with?+
You work directly with Assist as your single point of contact. Every service is handled in-house by our team — you tell us what you need, and we take care of the rest.
Will we own the work and accounts?+
Yes. You retain full ownership of all deliverables, files, and any platforms or accounts we work in on your behalf.