Profitable Google Ads for lawyers, engineered for signed cases.
Full Google Ads, Local Services Ads, and PPC management for attorneys, built around signed cases and cost per fee earned, not just clicks. Aggressive negative keywords, real intake tracking, and honest reporting.
Sound familiar?
The problems with getting Google ads & PPC management for attorneys done
Most teams hit the same walls. Here's what gets in the way, and how Assist removes it.
✕You're spending $10K–$50K/month on Google Ads with no clue what a signed case actually costs you.
With Assist: We track every dollar from ad click through call, qualification, and signed retainer, reported plainly every month.
✕Half your ad spend is going to job seekers, DIY searchers, and clicks from the wrong jurisdiction.
With Assist: We build aggressive, constantly-updated negative keyword lists and geo-fencing so your budget only chases real cases.
✕Your ads point to your homepage, or a landing page nobody has touched in a year.
With Assist: Every campaign gets a dedicated, conversion-optimized landing page built and iterated on by our team, included in the plan.
✕LSA leads are hit or miss and you have no time to dispute the junk ones.
With Assist: We manage LSA setup, verification, and lead disputes weekly so your effective cost per lead keeps dropping.
Legal PPC is brutal, done right, it's the fastest channel
Legal keywords are some of the most expensive on Google, $100–$500+ per click in many practice areas. That's exactly why bad management wastes tens of thousands a month, and why sharp management can 5x an attorney's caseload. We treat every dollar like it's ours.
Exactly what you get
A complete program, strategy through execution and reporting.
Local Services Ads (LSA)
Setup, verification, lead disputes, and daily optimization to dominate the top of Google.
Google Search campaigns
Tight, high-intent keyword targeting by practice area and geography, no wasted spend.
Aggressive negative keywords
Constantly updated negative lists so you never pay for 'free lawyer,' 'lawyer salary,' or wrong-jurisdiction clicks.
Performance Max & retargeting
PMax and display retargeting for firms where it actually makes sense, not blindly.
Landing pages included
Practice-area landing pages built and optimized for every campaign, included in your plan.
Call tracking + recording
CallRail or equivalent, every call scored, tagged, and fed back into your ad optimization.
Intake feedback loop
Signed-case data pulled back into Google Ads so bids optimize toward retainers, not form fills.
Cost-per-case reporting
Clear reports on cost per qualified lead, cost per signed case, and ROI by campaign.
Why teams choose Assist
Everything handled by one dedicated team, without the cost, risk, or headaches of hiring.
One dedicated team
Google ads & PPC management for attorneys delivered entirely by Assist, no hiring, no managing, no risk.
Pricing tailored to your needs
No per-project fees, no surprise invoices, no scope creep, you always know exactly what you'll pay.
Fast, reliable turnarounds
Make a request and it moves, handled by a team that already knows your brand.
One team for whatever you need
Google ads & PPC management for attorneys plus anything else you decide to add later, delivered by the same team, through a single point of contact.
What you save with Assist
The real cost of Google ads & PPC management for attorneys isn't just money, it's time and focus. Here's what Assist gives back.
cost per signed case vs. self-managed or generic PPC agencies
no separate $5K–$15K landing page invoices, built into Assist
for full PPC management, LSA, Performance Max, landing pages, and call tracking
How it works
One request, and the rest is handled, for this and everything else.
- 01
Tell us what you need
Send a request in plain English, no briefs, scoping calls, or statements of work required.
- 02
We plan it out
Your Assist team maps out a clear plan and timeline and gets straight to work, all handled for you.
- 03
We handle it
Our team produces the work and keeps you in the loop, with revisions included.
- 04
Request the next thing
One done, start the next, across this service and everything else the plan covers.
Frequently asked questions
Are Google ads & PPC management for attorneys included in Assist?+
Yes. Google ads & PPC management for attorneys are something Assist handles for you as part of a plan tailored to your needs. You only pay for what you actually need, not a bloated bundle, and you can add or scale other services anytime.
How quickly can we get started with Google ads & PPC management for attorneys?+
As soon as you're ready. For smaller scopes we can often kick off the same day; larger engagements start within a few days once we've aligned on goals. Either way, you'll get a clear plan and timeline before any work begins.
How do revisions and feedback work?+
Revisions are included. Just share your feedback with Assist and we'll turn it around quickly, no back-and-forth and no extra invoices.
Is there a long-term contract?+
No long-term contracts. Engagements are month-to-month by default, so you can scale up, scale down, or pause as your needs change.
Who will I be working with?+
You work directly with Assist as your single point of contact. Every service is handled by our team, you tell us what you need, and we take care of the rest.
Will we own the work and accounts?+
Yes. You retain full ownership of all deliverables, files, and any platforms or accounts we work in on your behalf.
Tell us what you need, get a custom offer within 24 hours
No packages to pick apart. No sales calls to sit through. Describe what you're looking for and our team will send back a tailored offer, priced to exactly what you need, delivered by one dedicated team.
- Fast response, within 24 hours
- Priced to your exact needs
- One dedicated team, one point of contact
- No contracts, cancel anytime