Own the map pack in every city and practice area you serve.
Local SEO built specifically for law firms, Google Business Profile optimization, local landing pages, citations, and reviews, so the highest-value cases in your jurisdiction find you first.
Sound familiar?
The problems with getting local SEO for law firms done
Most teams hit the same walls. Here's what gets in the way, and how Assist removes it.
✕You show up on page 2 for the keywords that would bring in your best cases.
With Assist: We build a complete local SEO engine to move you into the map pack and top 3 organic results for the practice areas and cities that matter most.
✕Bigger firms with unlimited marketing budgets dominate the top of Google in your city.
With Assist: Local SEO rewards focus and consistency, not just budget. We build a compounding, defensible position over 90–180 days.
✕Your Google Business Profile is barely filled out, and reviews trickle in only when clients remember.
With Assist: We fully optimize your GBP and put review generation on autopilot so your rating and volume climb every month.
✕You've hired 'SEO' agencies before and got vague reports full of impressions and no actual cases.
With Assist: We report on map-pack rankings, tracked calls, form fills, and cases signed from organic search, not vanity metrics.
The map pack is where legal clients decide
For nearly every practice area, prospective clients search on Google, look at the map, read reviews, and call one of the top three firms. If you're not there, the case is already gone. Local SEO is the highest-leverage, longest-compounding channel most firms ignore.
Exactly what you get
A complete program, strategy through execution and reporting.
GBP optimization
Categories, services, attributes, photos, posts, Q&A, and messaging fully optimized and maintained.
Local landing pages
Dedicated pages for each city × practice area combination you serve, written to rank and convert.
Practice-area SEO
On-page and technical SEO for personal injury, family, criminal, estate, immigration, employment, business, and more.
Citations & directories
Consistent NAP across Avvo, FindLaw, Justia, Martindale, Yelp, and 100+ legal and local directories.
Review generation
Automated review requests to past clients on Google and legal directories, ethically and compliantly.
Local link building
Bar association, chamber, sponsorship, and legal citation links that actually move rankings.
Schema & technical SEO
LegalService schema, review markup, site speed, and mobile, dialed in.
Ranking & call tracking
Track map-pack and organic rankings by city and keyword, plus calls sourced from organic search.
Why teams choose Assist
Everything handled by one dedicated team, without the cost, risk, or headaches of hiring.
One dedicated team
Local SEO for law firms delivered entirely by Assist, no hiring, no managing, no risk.
Pricing tailored to your needs
No per-project fees, no surprise invoices, no scope creep, you always know exactly what you'll pay.
Fast, reliable turnarounds
Make a request and it moves, handled by a team that already knows your brand.
One team for whatever you need
Local SEO for law firms plus anything else you decide to add later, delivered by the same team, through a single point of contact.
What you save with Assist
The real cost of local SEO for law firms isn't just money, it's time and focus. Here's what Assist gives back.
more inbound calls from Google once you enter the map pack in your city
one well-ranked local page can drive cases for years with no ongoing ad spend
for full local SEO, GBP, landing pages, citations, reviews, and technical SEO
How it works
One request, and the rest is handled, for this and everything else.
- 01
Tell us what you need
Send a request in plain English, no briefs, scoping calls, or statements of work required.
- 02
We plan it out
Your Assist team maps out a clear plan and timeline and gets straight to work, all handled for you.
- 03
We handle it
Our team produces the work and keeps you in the loop, with revisions included.
- 04
Request the next thing
One done, start the next, across this service and everything else the plan covers.
Frequently asked questions
Are local SEO for law firms included in Assist?+
Yes. Local SEO for law firms are something Assist handles for you as part of a plan tailored to your needs. You only pay for what you actually need, not a bloated bundle, and you can add or scale other services anytime.
How quickly can we get started with local SEO for law firms?+
As soon as you're ready. For smaller scopes we can often kick off the same day; larger engagements start within a few days once we've aligned on goals. Either way, you'll get a clear plan and timeline before any work begins.
How do revisions and feedback work?+
Revisions are included. Just share your feedback with Assist and we'll turn it around quickly, no back-and-forth and no extra invoices.
Is there a long-term contract?+
No long-term contracts. Engagements are month-to-month by default, so you can scale up, scale down, or pause as your needs change.
Who will I be working with?+
You work directly with Assist as your single point of contact. Every service is handled by our team, you tell us what you need, and we take care of the rest.
Will we own the work and accounts?+
Yes. You retain full ownership of all deliverables, files, and any platforms or accounts we work in on your behalf.
Tell us what you need, get a custom offer within 24 hours
No packages to pick apart. No sales calls to sit through. Describe what you're looking for and our team will send back a tailored offer, priced to exactly what you need, delivered by one dedicated team.
- Fast response, within 24 hours
- Priced to your exact needs
- One dedicated team, one point of contact
- No contracts, cancel anytime