Own the map pack in every city and practice area you serve.
Local SEO built specifically for law firms — Google Business Profile optimization, local landing pages, citations, and reviews — so the highest-value cases in your jurisdiction find you first.
Sound familiar?
The problems with getting local SEO for law firms done
Most teams hit the same walls. Here's what gets in the way — and how Assist removes it.
✕You show up on page 2 for the keywords that would bring in your best cases.
With Assist: We build a complete local SEO engine to move you into the map pack and top 3 organic results for the practice areas and cities that matter most.
✕Bigger firms with unlimited marketing budgets dominate the top of Google in your city.
With Assist: Local SEO rewards focus and consistency — not just budget. We build a compounding, defensible position over 90–180 days.
✕Your Google Business Profile is barely filled out, and reviews trickle in only when clients remember.
With Assist: We fully optimize your GBP and put review generation on autopilot so your rating and volume climb every month.
✕You've hired 'SEO' agencies before and got vague reports full of impressions and no actual cases.
With Assist: We report on map-pack rankings, tracked calls, form fills, and cases signed from organic search — not vanity metrics.
The map pack is where legal clients decide
For nearly every practice area, prospective clients search on Google, look at the map, read reviews, and call one of the top three firms. If you're not there, the case is already gone. Local SEO is the highest-leverage, longest-compounding channel most firms ignore.
Exactly what you get
A complete program — strategy through execution and reporting.
GBP optimization
Categories, services, attributes, photos, posts, Q&A, and messaging fully optimized and maintained.
Local landing pages
Dedicated pages for each city × practice area combination you serve, written to rank and convert.
Practice-area SEO
On-page and technical SEO for personal injury, family, criminal, estate, immigration, employment, business, and more.
Citations & directories
Consistent NAP across Avvo, FindLaw, Justia, Martindale, Yelp, and 100+ legal and local directories.
Review generation
Automated review requests to past clients on Google and legal directories — ethically and compliantly.
Local link building
Bar association, chamber, sponsorship, and legal citation links that actually move rankings.
Schema & technical SEO
LegalService schema, review markup, site speed, and mobile — dialed in.
Ranking & call tracking
Track map-pack and organic rankings by city and keyword, plus calls sourced from organic search.
Why teams choose Assist
Everything handled in-house by one dedicated team — without the cost, risk, or headaches of hiring.
One dedicated team
Local SEO for law firms delivered entirely in-house by Assist — no hiring, no managing, no risk.
One predictable flat rate
No per-project fees, no surprise invoices, no scope creep — you always know exactly what you'll pay.
Fast, reliable turnarounds
Make a request and it moves — handled by a team that already knows your brand.
Everything under one roof
Local SEO for law firms plus every other service you might need, delivered by one team through a single point of contact.
What you save with Assist
The real cost of local SEO for law firms isn't just money — it's time and focus. Here's what the All-Access Plan gives back.
more inbound calls from Google once you enter the map pack in your city
one well-ranked local page can drive cases for years with no ongoing ad spend
for full local SEO — GBP, landing pages, citations, reviews, and technical SEO
How it works
One request, and the rest is handled — for this and everything else.
- 01
Tell us what you need
Send a request in plain English — no briefs, scoping calls, or statements of work required.
- 02
We plan it out
Your Assist team maps out a clear plan and timeline and gets straight to work — all handled for you.
- 03
We handle it
Our in-house team produces the work and keeps you in the loop, with revisions included.
- 04
Request the next thing
One done, start the next — across this service and everything else the plan covers.
Local SEO for law firms are built into the All-Access Plan
Instead of paying separately for local SEO for law firms, the All-Access Plan gives you this and every other service Assist offers for one flat monthly rate. Use it as much or as little as you need — everything is simply there the moment it comes up, and you never pay for services you don't use. It's the simplest, most cost-effective way to get local SEO for law firms handled by one dedicated team, with a single point of contact and nothing to manage.
- Local SEO for law firms whenever you need it — no per-project fees
- Plus web, social, creative, marketing, strategy & more
- Unlimited requests, with revisions included
- One flat rate — cancel, pause, or scale anytime
Choose how you'd like to pay — prepay and save
All-Access Plan
Everything Assist offers, available whenever you need it.
Billed $995 monthly. Prepay above to lock in a lower rate.
- Access to everything Assist offers — use what you need
- Unlimited requests
- Social media, websites & creative — on demand
- Marketing, strategy & consulting whenever it comes up
- One flat rate — never pay for what you don't use
- Cancel anytime
Custom
Dedicated capacity, shaped around you.
Have heavy or time-sensitive workloads? We'll dedicate additional resources to your account.
- Dedicated capacity for higher throughput
- Faster turnaround at scale
- Dedicated account management
- Tailored scope built around your goals
- Priority support
Frequently asked questions
Are local SEO for law firms included in the All-Access Plan?+
Yes. Local SEO for law firms are fully covered by the All-Access Plan — along with every other service Assist offers — for one flat monthly rate. You only ever use what you need, so you're never paying for services you don't touch.
How quickly can we get started with local SEO for law firms?+
Most engagements kick off within a few business days. Once we understand your goals, we'll share a clear plan and timeline before any work begins.
How do revisions and feedback work?+
Revisions are included. Just share your feedback with Assist and we'll turn it around quickly — no back-and-forth and no extra invoices.
Is there a long-term contract?+
No long-term contracts. The plan is month-to-month by default, so you can scale up, scale down, or pause as your needs change. Prepay terms simply lock in a lower rate.
Who will I be working with?+
You work directly with Assist as your single point of contact. Every service is handled in-house by our team — you tell us what you need, and we take care of the rest.
Will we own the work and accounts?+
Yes. You retain full ownership of all deliverables, files, and any platforms or accounts we work in on your behalf.